:root{
  --green-deep:#0B4A38;--green:#00A087;--green-bright:#009B7E;
  --ink:#0D1B17;--ink-soft:#3E524B;--paper:#F7FAF8;--card:#FFFFFF;--line:#D9E5E0;
  --amber:#D97706;--amber-bg:#FEF3C7;
  --accent-blue:#0369A1;--accent-text:#075985;
}
*{margin:0;padding:0;box-sizing:border-box}
body{font-family:'DM Sans',system-ui,sans-serif;color:var(--ink);background:var(--paper);line-height:1.6}
h1,h2,h3,.btn{font-family:'Inter',system-ui,sans-serif}
a{color:inherit}
.wrap{max-width:1080px;margin:0 auto;padding:0 24px}

/* Nav */
nav{display:flex;align-items:center;justify-content:space-between;padding:16px 28px;background:#fff;border-bottom:1px solid var(--line);position:sticky;top:0;z-index:10}
.brand{display:flex;align-items:center;gap:10px;font-family:'Inter';font-weight:800;font-size:17px;color:var(--green-deep);text-decoration:none}
.nav-links{display:flex;align-items:center;gap:18px;font-size:14.5px}
.nav-phone{font-weight:700;color:var(--green-deep);text-decoration:none}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;background:var(--green);color:#fff;font-weight:700;font-size:15px;padding:13px 24px;border-radius:9px;text-decoration:none;transition:all .15s;border:2px solid var(--green);cursor:pointer}
.btn:hover{background:var(--green-deep);border-color:var(--green-deep);transform:translateY(-2px)}
.btn:focus{outline:3px solid var(--green);outline-offset:2px}
.btn-ghost{background:transparent;color:var(--green-deep);border:1.5px solid var(--green);padding:12px 22px}
.btn-ghost:hover{background:#EAF7F3}

/* Hero */
.hero{padding:64px 0 48px}
.kicker{display:inline-flex;align-items:center;gap:8px;font-size:12.5px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--amber);background:var(--amber-bg);border:1px solid #F5D9AE;padding:6px 14px;border-radius:99px;margin-bottom:20px}
.kicker::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--amber)}
/* EXAMPLE NOTE: the H1 must mirror the Meta ad hook. If the ad says
   "shut down again?", the page says it back. Message match is the first
   3 seconds of trust. Swap this line per campaign. */
.hero h1{font-size:clamp(32px,4.8vw,50px);font-weight:800;line-height:1.13;letter-spacing:-.02em;max-width:780px}
.hero h1 span{color:var(--green-deep)}
.hero .because{font-size:18px;color:var(--ink-soft);max-width:640px;margin:20px 0 8px}
.hero .because b{color:var(--ink)}
.hero-ctas{display:flex;align-items:center;gap:14px;flex-wrap:wrap;margin-top:26px}
.hero-alt{font-size:14px;color:var(--ink-soft);margin-top:14px}
.hero-alt a{color:var(--green-deep);font-weight:600}
.trust-chips{display:flex;gap:10px;flex-wrap:wrap;margin-top:22px}
.chip{font-size:13px;font-weight:600;color:var(--green-deep);background:#E4F5EE;border:1px solid #CBEADD;border-radius:99px;padding:6px 14px}

/* Proof strip */
.proof{border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:#fff}
.proof .wrap{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;padding:26px 24px}
.proof b{display:block;font-family:'Inter';font-size:22px;color:var(--green-deep)}
.proof span{font-size:13.5px;color:var(--ink-soft)}

section{padding:64px 0}
.eyebrow{font-size:12.5px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--green)}
h2{font-size:clamp(25px,3.2vw,34px);font-weight:800;letter-spacing:-.015em;margin:8px 0 16px}
.lede{font-size:17px;color:var(--ink-soft);max-width:660px}

/* MCC story */
.story{background:var(--green-deep);color:#fff}
.story .eyebrow{color:var(--green-bright)}
.story h2{color:#fff}
.story .lede{color:#CFE7DD}
.story-grid{display:grid;grid-template-columns:1fr 1fr;gap:18px;margin-top:34px}
.story-card{background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.14);border-radius:14px;padding:24px}
.story-card h3{font-size:16.5px;margin-bottom:8px;color:var(--green-bright)}
.story-card p{font-size:14.5px;color:#D8EAE2}

/* Contrast table */
.compare{overflow-x:auto;margin-top:34px}
table{width:100%;border-collapse:collapse;background:#fff;border:1px solid var(--line);border-radius:14px;overflow:hidden;font-size:14.5px;min-width:560px;color:var(--ink)}
th,td{padding:13px 16px;text-align:left;border-bottom:1px solid var(--line)}
thead th{background:#F0F7F4;font-family:'Inter';font-size:13.5px}
thead th.gc{background:var(--green-deep);color:#fff}
td.gc{background:#F2FBF7;font-weight:600}
tbody tr:last-child td{border-bottom:none}
.yes{color:#047857;font-weight:700;border-left:4px solid #047857}
.no{color:#DC2626;font-weight:700;border-left:4px solid #DC2626}
.meh{color:#D97706;font-weight:700;border-left:4px solid #D97706}

/* Platform grid */
.plat{background:#fff;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.plat-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:36px}
.plat-card{border:1px solid var(--line);border-radius:14px;padding:22px}
.plat-card h3{font-size:16px;margin-bottom:6px;color:var(--green-deep)}
.plat-card p{font-size:14px;color:var(--ink-soft)}

/* How customers pay */
.pay-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:36px}
.pay-card{background:var(--card);border:1px solid var(--line);border-radius:14px;padding:24px 22px;box-shadow:0 2px 8px rgba(14,90,70,.05)}
.pay-card .num{display:inline-flex;align-items:center;justify-content:center;width:32px;height:32px;border-radius:8px;background:#E4F5EE;color:var(--green-deep);font-family:'Inter';font-weight:800;font-size:14px;margin-bottom:14px}
.pay-card h3{font-size:16px;margin-bottom:6px}
.pay-card p{font-size:14px;color:var(--ink-soft)}

/* Lead form */
.lead{background:var(--green-deep);color:#fff}
.lead .eyebrow{color:var(--green-bright)}
.lead h2{color:#fff}
.lead .lede{color:#CFE7DD}
.lead-box{background:#fff;border-radius:16px;padding:30px;max-width:560px;margin-top:30px;color:var(--ink)}
.lead-box .step-label{font-size:12.5px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;color:var(--green);margin-bottom:12px}
.opt-grid{display:grid;grid-template-columns:1fr 1fr;gap:10px}
.opt{border:1.5px solid var(--line);border-radius:10px;padding:13px 14px;font-size:14.5px;font-weight:600;cursor:pointer;background:#fff;text-align:left;font-family:'DM Sans'}
.opt:hover,.opt.sel{border-color:var(--green);background:#F2FBF7}
.lead-fields{display:none;margin-top:18px}
.lead-fields.show{display:block}
.lead-fields input{width:100%;border:1.5px solid var(--line);border-radius:10px;padding:13px 14px;font-size:15px;margin-bottom:10px;font-family:'DM Sans'}
.lead-fields input:focus{outline:none;border-color:var(--green)}
.lead-box .fine{font-size:12px;color:var(--ink-soft);margin-top:10px}
.lead-done{display:none;font-size:15.5px;font-weight:600;color:var(--green-deep);margin-top:16px}

/* FAQ */
.faq-item{background:#fff;border:1px solid var(--line);border-radius:12px;margin-bottom:12px;overflow:hidden}
.faq-item summary{padding:18px 22px;font-family:'Inter';font-weight:700;font-size:15.5px;cursor:pointer;list-style:none;display:flex;justify-content:space-between;align-items:center}
.faq-item summary::after{content:"+";font-size:20px;color:var(--green)}
.faq-item[open] summary::after{content:"–"}
.faq-item .a{padding:0 22px 18px;font-size:14.5px;color:var(--ink-soft)}

/* Final CTA */
.final{text-align:center;background:#fff;border-top:1px solid var(--line)}
.final .wrap{max-width:720px}
.final .btn{margin-top:26px;font-size:16px;padding:15px 30px}
.final .hero-alt{margin-top:18px}

/* Footer */
footer{background:var(--ink);color:#B9C8C2;padding:44px 0 110px;font-size:14px}
footer .wrap{display:grid;grid-template-columns:2fr 1fr 1fr;gap:32px}
footer h4{color:#fff;font-size:14px;margin-bottom:10px;font-family:'Inter'}
footer a{color:#B9C8C2;text-decoration:none;display:block;margin-bottom:6px}
footer a:hover{color:var(--green-bright)}
.foot-bottom{border-top:1px solid #24332D;margin-top:32px;padding-top:18px;text-align:center;font-size:12.5px;color:#7E938B}

/* Sticky mobile CTA bar — Meta traffic is overwhelmingly mobile */
.sticky-cta{position:fixed;bottom:0;left:0;right:0;background:#fff;border-top:1px solid var(--line);box-shadow:0 -4px 18px rgba(0,0,0,.08);padding:10px 14px;display:none;gap:10px;z-index:20}
.sticky-cta .btn{flex:1;padding:13px 10px;font-size:14.5px}
.sticky-cta .btn-ghost{flex:0 0 auto;padding:13px 16px}

@media(max-width:840px){
  .proof .wrap{grid-template-columns:1fr;gap:14px}
  .story-grid{grid-template-columns:1fr}
  .plat-grid{grid-template-columns:1fr 1fr}
  .pay-grid{grid-template-columns:1fr 1fr}
  footer .wrap{grid-template-columns:1fr}
  .nav-plain{display:none}
  .sticky-cta{display:flex}
}
@media(max-width:640px){
  nav{padding:14px 16px}
  .nav-links{gap:12px}
  .nav-phone{display:none}
  .btn{padding:11px 16px;font-size:14px}
  .kicker{font-size:11px;letter-spacing:.05em}
  .opt-grid{grid-template-columns:1fr}
}
@media(max-width:520px){.pay-grid,.plat-grid{grid-template-columns:1fr}}

/* ---------- Article / SEO pages ---------- */
.wrap-narrow{max-width:760px;margin:0 auto;padding:0 24px}
.skip{position:absolute;left:-9999px;background:#fff;color:var(--green-deep);padding:10px 16px;border-radius:8px;z-index:99}
.skip:focus{left:16px;top:16px}
.artic-head{padding:52px 0 32px;border-bottom:1px solid var(--line);background:#fff}
.crumbs{font-size:13px;color:var(--ink-soft);margin-bottom:16px}
.crumbs a{color:var(--green-deep);text-decoration:none;font-weight:600}
.crumbs a:hover{text-decoration:underline}
.artic-head h1{font-size:clamp(28px,4.2vw,42px);font-weight:800;line-height:1.15;letter-spacing:-.02em;margin:10px 0 14px}
.dek{font-size:18px;color:var(--ink-soft)}
.artic-meta{font-size:13px;color:var(--ink-soft);margin-top:18px}
.prose{padding:44px 0 8px;font-size:16.5px}
.prose h2{font-size:clamp(23px,3vw,30px);font-weight:800;letter-spacing:-.015em;margin:42px 0 14px;line-height:1.2}
.prose h3{font-size:18.5px;font-weight:700;margin:28px 0 8px;color:var(--green-deep);font-family:'Inter',system-ui,sans-serif}
.prose p{margin-bottom:16px;color:var(--ink-soft)}
.prose p strong,.prose li strong{color:var(--ink)}
.prose ul,.prose ol{margin:0 0 18px 22px;color:var(--ink-soft)}
.prose li{margin-bottom:9px}
.prose a{color:var(--green-deep);font-weight:600}
.keypoints{background:#fff;border:1px solid var(--line);border-left:4px solid var(--green);border-radius:12px;padding:20px 24px;margin-bottom:28px}
.keypoints h2{font-size:13px!important;letter-spacing:.09em;text-transform:uppercase;color:var(--green-deep);margin:0 0 10px!important}
.keypoints ul{margin:0 0 0 18px}
.keypoints li{font-size:15px}
.callout{background:var(--amber-bg);border:1px solid #F5D9AE;border-radius:12px;padding:18px 22px;margin:26px 0;font-size:15px;color:#6B3B08}
.callout b{color:#5A3106}
.related{background:#fff;border-top:1px solid var(--line);padding:44px 0}
.related-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:16px;margin-top:18px}
.related-card{display:block;border:1px solid var(--line);border-radius:14px;padding:20px;text-decoration:none;background:var(--paper);transition:border-color .15s,transform .15s}
.related-card:hover{border-color:var(--green);transform:translateY(-2px)}
.related-card h3{font-size:15.5px;color:var(--green-deep);margin-bottom:6px;font-family:'Inter',system-ui,sans-serif}
.related-card p{font-size:13.5px;color:var(--ink-soft)}
.cta-band{background:var(--green-deep);color:#fff;padding:56px 0;text-align:center}
.cta-band h2{color:#fff;margin-bottom:12px}
.cta-band p{color:#CFE7DD;font-size:16.5px;max-width:600px;margin:0 auto}
.cta-band .btn{margin-top:24px;font-size:16px;padding:15px 30px}
.cta-band .fine{font-size:13.5px;color:#9FC7B7;margin-top:16px}
footer .wrap{grid-template-columns:1.7fr 1fr 1fr 1.2fr}
@media(max-width:840px){
  .related-grid{grid-template-columns:1fr}
  footer .wrap{grid-template-columns:1fr}
}
@media(prefers-reduced-motion:reduce){
  *{transition:none!important;animation:none!important}
  .related-card:hover,.btn:hover{transform:none}
}

/* ── Answer capsule: the first extractable statement on a page ───────── */
.answer{background:#fff;border-left:4px solid var(--green);border-radius:0 12px 12px 0;
  padding:20px 24px;margin:0 0 30px;font-size:17px;line-height:1.62;color:var(--ink)}
.answer strong{color:var(--green-deep)}

/* ── Sourced statistics ─────────────────────────────────────────────── */
.stats{display:grid;grid-template-columns:repeat(2,1fr);gap:14px;margin:32px 0}
.stat{background:#fff;border:1px solid var(--line);border-radius:12px;padding:18px 20px}
.stat b{display:block;font-family:'Inter',system-ui,sans-serif;font-size:21px;
  color:var(--green-deep);line-height:1.2;margin-bottom:5px;letter-spacing:-.01em}
.stat span{display:block;font-size:13.5px;color:var(--ink-soft);line-height:1.5}
.stat cite{display:block;font-size:11.5px;line-height:1.4;color:#7E938B;font-style:normal;
  margin-top:13px;padding-top:11px;border-top:1px solid var(--line)}
.prose .stats-note{font-size:13px;color:var(--ink-soft);margin:-18px 0 30px}
@media(max-width:640px){.stats{grid-template-columns:1fr}}

/* ── No-tracking notice ─────────────────────────────────────────────── */
.privacy-note{max-width:620px;margin:26px auto 0;padding:16px 22px;text-align:left;
  background:rgba(255,255,255,.06);border:1px solid rgba(255,255,255,.16);
  border-radius:12px;font-size:13.5px;line-height:1.65;color:#CFE7DD}
.privacy-note b{display:block;color:#fff;font-family:'Inter',system-ui,sans-serif;
  font-size:12.5px;font-weight:700;letter-spacing:.08em;text-transform:uppercase;margin-bottom:7px}
.privacy-note a{color:#fff}
.privacy-note.on-light{background:#fff;border-color:var(--line);color:var(--ink-soft)}
.privacy-note.on-light b{color:var(--green-deep)}
.privacy-note.on-light a{color:var(--green-deep)}

/* ── Self-check tool ────────────────────────────────────────────────── */
.rc{background:#fff;border:1px solid var(--line);border-radius:16px;padding:28px;margin:8px 0}
.rc-step{margin-bottom:26px}
.rc-q{font-family:'Inter',system-ui,sans-serif;font-size:15px;font-weight:700;margin-bottom:4px}
.rc-hint{font-size:13.5px;color:var(--ink-soft);margin-bottom:12px}
.rc-opts{display:grid;grid-template-columns:1fr 1fr;gap:10px}
.rc-opt{border:1.5px solid var(--line);border-radius:10px;padding:13px 15px;font-size:14.5px;
  font-weight:600;font-family:'DM Sans',system-ui,sans-serif;color:var(--ink);background:#fff;
  text-align:left;cursor:pointer;transition:border-color .15s,background .15s}
.rc-opt:hover{border-color:var(--green)}
.rc-opt[aria-pressed="true"]{border-color:var(--green);background:#F2FBF7;color:var(--green-deep)}
.rc-opt:focus-visible{outline:3px solid var(--green);outline-offset:2px}
.rc-actions{display:flex;gap:14px;flex-wrap:wrap;align-items:center;margin-top:24px;
  padding-top:22px;border-top:1px solid var(--line)}
.rc-reset{background:none;border:none;font-family:'DM Sans',system-ui,sans-serif;font-size:14px;
  color:var(--ink-soft);text-decoration:underline;cursor:pointer;padding:6px}
.rc-result{margin-top:26px;padding-top:26px;border-top:1px solid var(--line)}
.rc-flag{display:inline-block;font-family:'Inter',system-ui,sans-serif;font-size:12.5px;
  font-weight:700;letter-spacing:.08em;text-transform:uppercase;border-radius:99px;
  padding:6px 14px;margin-bottom:14px}
.rc-flag.high{color:#B42318;background:#FEF3F2;border:1px solid #FDA29B}
.rc-flag.elevated{color:var(--amber);background:var(--amber-bg);border:1px solid #F5D9AE}
.rc-flag.low{color:var(--green-deep);background:#E4F5EE;border:1px solid #CBEADD}
.rc-read{font-size:16px;line-height:1.65}
.rc-read strong{color:var(--green-deep)}
.rc-facts{display:grid;grid-template-columns:1fr 1fr;gap:12px;margin:20px 0}
.rc-fact{background:var(--paper);border:1px solid var(--line);border-radius:12px;padding:16px 18px}
.rc-fact b{display:block;font-family:'Inter',system-ui,sans-serif;font-size:20px;
  color:var(--green-deep);line-height:1.2;margin-bottom:5px;letter-spacing:-.01em}
.rc-fact span{display:block;font-size:13px;color:var(--ink-soft);line-height:1.5}
.rc-covered{margin:14px 0 0 20px;font-size:15px}
.rc-covered li{margin-bottom:6px}
.rc-note{font-size:13px;color:var(--ink-soft);margin-top:20px}
@media(max-width:640px){.rc-opts,.rc-facts{grid-template-columns:1fr}.rc{padding:22px 18px}}