Vermont did about $172 million in 2025 cannabis sales across roughly 92 licensed retailers on a deliberately craft-scale model. Bank-to-bank ACH settles the full basket next day on federally regulated banking rails, with no card network in the transaction and therefore no merchant category code to mismatch.
Vermont caps cultivation canopy deliberately, which keeps the supply chain small and locally owned.
The short version
- Vermont did about $172M in 2025 sales across roughly 92 licensed retailers.
- Canopy caps keep cultivation small-batch and the supply chain locally owned.
- New Hampshire and New York border traffic is a meaningful share of demand.
- Bank-to-bank ACH runs on federally regulated banking rails with next-day settlement.
The Vermont market, in numbers
Vermont recorded roughly $172 million in cannabis sales in 2025, up about 15%, across about 92 licensed retailers regulated by the Cannabis Control Board.
Vermont deliberately built a craft-scale market: cultivation canopy is capped by tier, which prevents the oversupply that flattened Oregon and keeps the supply chain in the hands of small local businesses.
Cross-border demand is real. New Hampshire has no adult-use retail and New York’s licensed footprint is still filling in upstate, so Vermont stores near the borders serve a catchment well beyond the state.
Why card processing closes in Vermont too
The mechanism is national, not local. Card networks require every merchant to be classified with a four-digit merchant category code when an acquiring bank boards the account, and there is no code for state-licensed cannabis. A Vermont-licensed retailer accepting cards is boarded under a category that does not describe it, and network monitoring is built to find exactly that mismatch.
Vermont’s own rules do not change this. State licensing determines whether you can operate; card network operating rules are written against federal law, which has not moved. The sequence is the same everywhere: the account boards, it works for a while, monitoring flags the mismatch, and the account terminates with settled funds held, commonly for around 90 days.
Cashless ATM and PIN debit programs are common among Vermont retailers and carry the same underlying structure regardless of how the terminal is labeled at the counter.
Bank-to-bank ACH as the alternative
ACH moves money directly between the customer’s bank account and the merchant’s, on federally regulated banking rails. There is no card network in the transaction, so no merchant category code applies and there is no network monitoring comparing behavior against a coded category.
At the counter the customer scans a QR code with their phone camera, connects their bank once in about thirty seconds, and confirms. No app download. Every purchase after that is a single confirmation, typically under twenty seconds. Greencard Payments platform data puts the repeat rate at roughly 87%. Funds settle next day into your own account, and cash acceptance is unaffected — this is an addition to the payment mix, not a replacement.
Wholesale is where Vermont's cash problem actually lives
Retail gets the attention, but in a craft market the harder cash-flow problem is between the cultivator and the retailer. Small growers deliver product and wait, sometimes for weeks, and have no leverage to chase a receivable from a shop they want to keep selling to.
B2B invoicing on the same platform settles against a specific invoice, next day, with recurring billing for standing orders. That turns a relationship-management problem into a scheduled transaction.
On the retail side, every transaction posts to QuickBooks automatically, which for an owner-operator doing their own books is the difference between reconciled and roughly reconciled.
Delivery, online and wholesale
Vermont permits delivery by licensed retailers, and the rural geography makes SMS pay links worth having — the order settles before a driver commits to a long round trip.
On the supply side, wholesale between licensees still settles largely in cash and checks. B2B invoicing on the same platform settles against a specific invoice, next day, with recurring billing for standing orders, and every transaction posts to QuickBooks automatically.
Availability in Vermont
Seay Payments is an Independent Sales Organization. We do not process payments, handle onboarding, or provide ongoing merchant support; we connect licensed operators to the platform and to the team that runs it. Bank-to-bank ACH acceptance through Greencard Payments is offered to licensed cannabis businesses, and the demo confirms availability and fit for your license type, your volume and your bank before anything is signed.